Today, Rocawear debuts their first commerical ever of Shawn “Jay-Z” Carter’s journey as a kid from the Marcy projects to mega-mogul. Check it out below…
For their Spring 2012 campaign, Rocawear debuted a television 30-second commercial titled, “Marcy to Barclays.” The commercial is a retrospective of Jay-Z’s rise from the projects to cultural icon. It tells the story of Jay and Rocawear taking the world by storm, depicting a younger, Jay-Z selling CDs out of the trunk of his car in the Marcy projects and ending with Jay-Z performing to a sold out crowd.
Talking about the commercial, Jay-Z said,
“Rocawear just keeps reinventing and redefining itself every single day. My goal was to have one gold album and that wasit, then it was I want to show that an artist can ascend to the executive ranks.”
See video below: