Rapper Kanye West might be lost in the world right now, but somehow he found his way to Kimmy’s Cakes.
This video didn’t make it out during West’s My Beautiful Dark Twisted Fantasy album cycle, but yeah, better late than never. Today The soon-to-be Kanye Kardashian brings us his artistic vision to the final track on his last solo album.
The video was directed by filmmaker Ruth Hogben who collaborated with award-winning musician Kanye to create the film for his single Lost in the World. The song features Justin Vernon of Bon Iver. Hogben’s piece breaks the mould of popular rap aesthetics, while still celebrating the extraordinary talent that has made West a modern icon.
Be warned, this one has some funky effects similar to the “Ni**as In Paris” and “All Of The Lights” videos Plus it was soaked in auto-tune!!