We’ve been hearing about many recording companies using software’s to promote their videos on YouTube for quite some time. Now, YouTube has launched a “Black hat” software to wipe all these fake likes and views from many top artists music videos.
The world’s biggest recording companies have been stripped of two billion YouTube hits after the website cracked down on alleged ‘fake viewers’.
Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on artificially inflated figures.
Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day.
The dramatic cuts came as YouTube conducted a crackdown on fake views, but music industry sources have blamed it on housekeeping related to the migration of their videos across different channels.
It marks a huge commercial blow to all the artists involved as YouTube is now the web’s most important outlet for music videos
Over four billion hours of video are watched by over 800million unique visitors to the site each month.
The dramatic falls, highlighted by figures compiled by YouTube statistics analysts at SocialBlade, came after YouTube conducted an audit of its viewing figures aimed at combating ‘black hat’ view count-building techniques.
What is Black hat? “It is a term used when hackers artificially build up the numbers of views or likes on a YouTube video – enabling them to make clips appear far more popular than they really are and increase their exposure on the site.”
The number of views attracted on YouTube are these days regarded as an unofficial worldwide popular music chart, so once it became clear that hits had been inflated, fingers immediately pointed at the record industry.