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Beyonce Is So Tropical For H&M’s Summer 2013 Ad Campaign!

After she was spotted on set of a private photoshoot in the Bahamas back in January for the major clothing retailer and her team denying the reports, looks like the rumors were true because Beyonce’s tropical H&M’s Summer 2013 ad campaign has finally hit the web.

H&M had this to say about the ad which will appear in TV commercials, billboards and more this coming May:

“The photos are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. 

Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

The 31 year-old “Bow Down” singer, who will be designing with the clothing company, also released a song for the ad called “Standing In The Sun,” and states, “it was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.
The Summer ad headline also reads, “Beyonce as Mrs. Carter in H&M.”



    March 21, 2013 at 11:34 pm

    She looks great.

  2. HollywoodHiccups

    March 22, 2013 at 3:00 am

    I am totally on Beyonce overload… but, the campaign looks nice!

  3. Nicola Gossips

    March 22, 2013 at 3:32 am

    Wouldn't H&M be in direct competition of the House of Derrière line she has?

  4. Meiqua

    March 22, 2013 at 2:48 pm

    Bey looks good!!! -grey

  5. Anonymous

    March 23, 2013 at 8:20 am

    So….lemme get this straight : JUST bcuz Beyonce is in the ad, we're all supposed to be wearing all that hot-ass, faux-ass fur in the summertime? Word??

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