Beyonce Is So Tropical For H&M’s Summer 2013 Ad Campaign!

After she was spotted on set of a private photoshoot in the Bahamas back in January for the major clothing retailer and her team denying the reports, looks like the rumors were true because Beyonce’s tropical H&M’s Summer 2013 ad campaign has finally hit the web.

H&M had this to say about the ad which will appear in TV commercials, billboards and more this coming May:

“The photos are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. 

Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

The 31 year-old “Bow Down” singer, who will be designing with the clothing company, also released a song for the ad called “Standing In The Sun,” and states, “it was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.

The Summer ad headline also reads, “Beyonce as Mrs. Carter in H&M.”

Don't forget to share this article on Facebook and other social media platforms. To advertise, please email us at; or submit articles at Please remember to subscribe to our mailing list to get new articles sent to you automatically.Tweet about this on Twitter0Share on Facebook0Pin on Pinterest0Share on TumblrShare on Reddit0Share on Google+0Share on StumbleUpon0Email this to someonePrint this page